Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. .eText ISBN: 9781305890480
Electronic Commerce, 12th Edition Ebook
$25.00
eText ISBN: 9781305890480
SKU: e26d17f23764
Category: Ebook
Related products
$25.00